Amazon Music x Foundation FM
Art Direction + Design Lead: Mia Lily
Creative Direction: Jonny Flynn
Motion Design: Mia Lily, Vitor Meuren + Raffaele Amici
Concept, Art Direction and Design lead for Amazon Musicβs International Womenβs Day campaign across UK, Germany, Italy, France + Spain. Throughout Womenβs History Month, we took over Amazon Musicβs social channels to platform and highlight underground communities who are leading in championing and empowering female identifying and non binary communities in the music industry. For each region, we chose to work with a different leading female led collective. For the UK we worked with Foundation FM an underground radio station who have worked relentlessly to push for gender balance in the industry. The platform was used to share statistics, advice, community questions, guides and more in support of sharing informative knowledge to our audience. In additional support, Amazon Music granted a generous donation to collectives taking part in the social takeover.
Agency: 247LS