Amazon Music x Foundation FM

Art Direction + Design Lead: Mia Lily
Creative Direction: Jonny Flynn
Motion Design: Mia Lily, Vitor Meuren + Raffaele Amici

Concept, Art Direction and Design lead for Amazon Music’s International Women’s Day campaign across UK, Germany, Italy, France + Spain. Throughout Women’s History Month, we took over Amazon Music’s social channels to platform and highlight underground communities who are leading in championing and empowering female identifying and non binary communities in the music industry. For each region, we chose to work with a different leading female led collective. For the UK we worked with Foundation FM an underground radio station who have worked relentlessly to push for gender balance in the industry. The platform was used to share statistics, advice, community questions, guides and more in support of sharing informative knowledge to our audience. In additional support, Amazon Music granted a generous donation to collectives taking part in the social takeover. 

Agency:  247LS

Foundation FM takeover on
International Women’s Day.

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