A multi-disciplinary creative with 10 years of Design + Art Direction experience in the Music, Fashion and Lifestyle sectors. Motivated in making culturally relevant content, championing and connecting the underground with brands. Working between the intersection of socials, experiential, editorial and branding to curate and lead purposeful concept, design and execution. Through utilisation of personal networks and connections I value the importance of highlighting and empowering a culturally rich and diverse landscape to create more meaningful brand content. Demonstrated through strategic narrative in design, photography, motion and film across campaigns and pitches led in London, Los Angeles and New York.